Vegan · PETA Approved · Made in Türkiye

Calm rituals.
Visible care.

Considered vegan beauty, gently formulated and crafted in Türkiye.

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The collections

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Skin Care

Skin Care

Gentle, plant-based formulas for every skin concern.

Body Care

Body Care

Everyday care, elevated through purposeful formulation.

Serenida Nourishing Shampoo for Dry Hair, Vegan Hydrating Lemongrass Panthenol Red Clover

Hair Care

A refined approach to cleansing, conditioning and care.

Serenida Whitening Toothpaste, Vegan Fluoride-Free Teeth Whitening Paste with Peppermint & Clove, Cruelty Free, 100ml

Oral Care

Fluoride-free, vegan formulas for a brighter smile.

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19.99TL

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19.99TL

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19.99TL

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19.99TL
Serenida Anti-Aging Face Cream, Vegan Lightweight Moisturizer with Red Clover (50ml)

Formulated with intention

Botanicals, chosen with purpose.

Red clover, niacinamide and hyaluronic acid recur across our routines for a reason. Our approach brings together botanical knowledge and purposeful formulation, ingredient by ingredient.

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Standards & commitments

Considered at every step.

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100% Vegan

Formulated without animal-derived ingredients.

PETA Approved

Vegan and cruelty-free brand commitment.

ISO 22716 GMP

Cosmetic good manufacturing practice standard.

Made in Türkiye

Developed and produced in Türkiye.

The journal

Notes on considered care.

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