Vegan & PETA Approved
Certified cruelty-free and 100% vegan formulation.
Our story
About Serenida
Considered vegan beauty, rooted in Anatolia and made in Türkiye.
Our story
The Serenida Story
Considered formulas. A calmer kind of care.
Serenida starts from a simple premise: skincare should feel as good as it works. Every formula is built around plant-based actives — red clover, niacinamide, hyaluronic acid, lavender — chosen for what they visibly do, not just for the claim on the label.
We keep the ingredient list honest and the routines short enough to actually follow. Nothing is tested on animals, and nothing in the jar comes from one.
Every formula is 100% Vegan and PETA-Approved, developed and produced in Türkiye. It is skincare built for a calmer daily ritual — gentle enough for sensitive days, effective enough to keep using.
Our philosophy
A quieter vision of beauty.
For Serenida, calm is a formulation choice: gentle textures, considered ingredients and care that earns its place in a daily ritual.
The ingredient story
Botanicals with a purpose.
Red clover, niacinamide and lavender recur across our routines for a reason. We bring botanical knowledge together with purposeful modern formulation, keeping each ingredient’s role in focus.
Standards & commitments
Principles, made visible.
Explore the standards and commitments behind our approach.
EAC Declaration
Eurasian Conformity — approved for sale across the EAEU.
ISO 22716 GMP
Cosmetic good manufacturing practice standard.
Certificate of Free Sale
Registered with Türkiye's Ministry of Health for free sale.