Vegan is not the same claim as natural, and it is not the same as cruelty-free — though at Serenida, all three happen to be true. Vegan means no ingredient of animal origin: no beeswax, no lanolin, no collagen, no carmine. Every texture and every finish is built from plant and mineral sources instead.
That constraint is a discipline, not a compromise. It pushes a formula toward ingredients like red clover extract, shea butter and plant-derived hyaluronic acid — chosen because they work, not only because they qualify.
Vegan, cruelty-free and natural are three different promises. Here is what each one actually covers.